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Cultural Coalitions protect cultural diversity

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Defining culture as a unique good means promoting its diversity and using it to oppose the dominant aspects of the capitalist world. It’s with this ideal in mind that the many Coalitions – entities created by civil society and government institutions – began the struggle, over 10 yeas ago, to keep culture safe from trade negotiations. Back then, the WTO (World Trade Organization) and other international trade entities, acted in ways that reduced cultural goods to simple consumer goods, forgetting that their main function is the expression and preservation of cultural identities.

It was this rebellion in favor of creativity and the preservation of cultural identities that allowed the Coalitions to flourish. After winning a major victory and being recognized by UNESCO thru the ratification of the “Convention on the Protection and Promotion of the Diversity of Cultural Expressions”, in October, 2005, what was once a localized movement attained global influence. UNESCO adopted the notion that cultural diversity is a basic human right and a fundamental requirement for human freedom.

In doing so, UNESCO highlighted the importance of the Coalitions and the need to create social and economic conditions for the development of cultural diversity in every community. In the words of the President of the Brazilian Coalition, Geraldo Moraes: “Cultural diversity is substance of life”.


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