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Jorge Serrano and the Ecuadorian film industry: Ecuador stands out with a set of new policies to protect audiovisual works.

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Jorge Serrano stated that “distribution is a common problem in the countries that lack cinematographic tradition”. He has been working to promote his countries’ film industries in face of the distribution issues. The first’s steps were taken with the approval of the Ecuadorian Cinema Law. In 1978 the Cinema Association – Associne was founded. Ever since its conception, nine legislation proposals have been submitted to the government, but it was only in 1996 that the first approval came. Between 2003 and 2004, Ecuador, Peru and Colombia, engaged in talks about a free trade agreement, Ecuador, however, was left out. That caused the countries many organizations to press the government for the creation of the Cinema Fund. From that moment on Ecuadorians founded many international forums, produced the Latin American DocTV (a show that promotes the production of documentaries in Latin America) and started developing policies for the region. “We are integrating our cinema and audiovisual policies and hopefully we’ll start signing bilateral agreements. We have an arrangement with Brazil and another with Venezuela. Our objective is to integrate all Latin Americans.” In November 2006, President Alfredo Palazzio was a member of UNESCO and so Ecuador took part in the conference. With the election of Rafael Correa, the situation improved for audiovisual works. According to Serrano: “The President supports the financing of the audiovisual industry. We finally have a Culture Ministry and now we also have a public TV channel in Ecuador”. Jorge Serrano talks about essential aspects for the promotion of policies that help preserve the memory of the Ecuadorian nation in film, and at the same time, organize new forms of independent audiovisual development. The strength of culture protection policies and their proliferation will ultimately ensure that no exceptions are made during the process. Serrano believes that what is needed are nationalistic public policies which integrate other mechanisms for the protection of diversity. “We would like to see the possibility of aesthetic creation, the guarantee of State protection. The Constitution of Ecuador recognizes the rights of the people, protecting the right to cultural diversity” The new constitution made it possible to organize the National Cinematographic Council. The constitution also helped promote audiovisual production and the protection of the Ecuadorian film heritage. According to Serrano, Ecuador is composed of three main cultural regions: the coast, the highlands and the Amazonic, plus the Galapagos Islands. The country aims to establish cultural dialogue within unitary but plural state. “We are working for our own national cultural productions. We have two new laws in the pipeline, one for culture and the other for communication”. Serrano also gave some numbers relating to television in Ecuador. The country has five national channels that broadcast from 8 am to 10 pm; their programming is made up of foreign shows (66%), sports (23%) and local productions (9%), mostly soup operas. Only 2% of the programming is made up of independent audiovisual productions.
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